This is a very focused 2-day (Rapid only) to 3-day (for MAP clients) workshop led by Robin and her team to walk you through the most critical – and difficult to master – concepts of implementing a productive marketing plan. Clients repeatedly tell us they finally understand how all the pieces fit together and leave not only with campaigns and systems implemented, but also with tremendous confidence in knowing exactly what to do. This “deep dive” session kicks off the next phase of your Rapid Implementation journey, which is a structured 90-day implementation roadmap made of weekly coaching calls designed to give you the support, direction and answers you need to implement.
After the Rapid Implementation Workshop, we will walk you through a 120-day implementation “Fast Track” that will consist of weekly live webcast meetings with our senior coaches to get you to put into action what you learned at the workshop.
After the 90-Day Fast-Track Implementation sessions, you will be put into an Accountability Group of your noncompetitive peers led by a senior Client Coach to continue to implement the marketing systems and grow your business profitably. The fact that this is a client coach is important: the person leading you will have successfully used these strategies to grow their own MSP or IT services business and can speak from REAL-WORLD experience.
The Accountability Group you’ll be placed in will be based on the size of your company, the services you offer, your niche, your growth goals and a few other factors. Every week this group will:
We modeled this after our Producers Club Accountability Groups – a key benefit that members repeatedly tell us is the most valuable part of the Producers Club. That’s because running a business – especially an IT services business – is complicated and difficult. Having a peer group that understands your business and who will support you is invaluable.
Seriously, this is worth the entire investment into Accelerators. Many people have told us they spent $10,000 to $20,000 (no joke) on getting a SEO plan done and a website, with zero results. Personally, we’re amazed so many web “marketing” companies get away with the highway robbery they commit, preying on the small business owner who doesn’t know any better. Crazy. When you’re a member, we’ll do all of this for you so you have one less big, important thing to worry about. You’ll get a “Robinized” web template, content and SEO plan customized for you.
We also help set up your Google Analytics and phone tracking (if you choose that option) and give you over 50 landing pages and online campaigns to pick from – all included. Plus you can make unlimited changes. ($12,000+ value)
This is completely done-for-you; you don’t have to log in to a website, download a template and implement. Our member concierge will get this written, proofread, designed and finished for you – including printing and mailing if you like (you only pay the wholesale printing and postage costs). All you have to do is approve it. We’ll also give you a monthly done-for-you blog post and e-mail to send to your existing list to fuel referrals, cross-sell additional services to your existing clients, convert leads into paying clients and stay top-of-mind with clients and prospects.
You’ll have access to a full-content library with hundreds of articles. These newsletter articles are produced every month and written with three proven emotional triggers for selling more IT services. Many members also use these articles for posting on social media or their company blog.
Every month, you are provided with a done-for-you teaser e-mail campaign to send out as your “Robinized” e-mail newsletter to your list. These e-mails are tied to the lead article in your monthly newsletter (posted to your blog) and are great for driving leads to your website via e-mail, Facebook, LinkedIn and more. Never again will you produce an e-mail newsletter that everyone deletes as soon as it hits their in-box.
Imagine sending potential prospects an impressive Online Shock-And-Awe box within minutes of speaking with them for the first time on the phone. This online site is fully customizable via the Dashboard member site with a personal URL for every single prospect. You create what is on your site, including a welcome video, a copy of your published book, your choice of free report, audio testimonials, your guarantee certificate and more. The options are limitless!
Over the years, we’ve been able to build out a team of elite sales and marketing coaches. From former CEOs of MSP firms such as Jeff Johnson and Will Nobles, to hard-driving marketing executives such as Rich Crockett and Mike Stodola. We’ve even added a stable of our top clients willing to coach our Accelerators Club members on sales and marketing implementation. You’ll have 1-on-1 access to schedule up to two calls per quarter with my top coaches on an as-needed basis. These coaches are your go-to resources for anything and everything you need to market your business.
Get the detailed step-by-step playbook to effortlessly close more high-dollar IT contracts and managed services contracts without fee resistance, discounting or hard-close sales tactics. You’ll get access to 13 video sessions along with templates and scripts to position yourself as a trusted advisor and not “just another” sales rep.
You’ll Get 2 VIP Tickets To Our Annual Boot Camp Event, In Nashville, As Well As A FREE Virtual Pass For Your Entire Company. You Are Free To Either Attend Virtually OR Have One Or Two People Attend In Person, With The Rest Of The Team Back Home Watching Virtually.
You’ll Also Get 2 Tickets To Our Roadshow Event Taking Place In A City Near You.
These are MUST ATTEND EVENTS for new members to truly understand how to fully implement the Toolkit and marketing systems in their business. Unlike ANY industry trade show, conference or event, you will leave with actionable, money-making strategies you can instantly go home and use to get more and better quality clients.
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My team and I have developed a uniquely powerful Marketing Automation Platform that is built on the framework of Keap. Not only is Keap the #1 small-business CRM and marketing automation software company, it offers capabilities and advantages that no other tool provides. Perhaps the greatest strength of Infusionsoft is its capability to support my “Multimedia Sequencing” strategies. These time-saving and marketing-enhancing functionalities enable you to run entire marketing campaigns – from direct mail to e-mails to follow-up phone calls and more – all in one convenient place. By seamlessly tracking a prospect through every stage and every activity, your chances of closing each prospect grow exponentially. For more than 600 of our members, this has been a game changer.
We’ve built dozens of campaigns into this platform and built out all of the automation to ensure your marketing runs smoothly. We’ve also built out a full support team that is well-versed on every campaign and will hold your hand in getting it implemented. Lastly, we’ve built out a team of “Sherpas” to guide, assist and even carry some of the load for you – ensuring you get your systems set up and implemented right the first time.
Note: Our MAP service is an optional upgrade to your Accelerators Club membership. Roughly 73% of all applicants take this option.
$1,524 Membership Included, not extra
To enroll in the Accelerators Program, you must complete an application (below). Applying does not commit you to enrolling, nor does it guarantee you’ll be accepted. The application process will only take you a few minutes. From there, you’ll be asked to schedule a one-on-one consultation with one of our top client coaches, who will answer all of your questions and help you determine if this program is a right fit for you.
To enroll in the Accelerators Program, you must complete an application (below). Applying does not commit you to enrolling, nor does it guarantee you’ll be accepted. The application process will only take you a few minutes. From there, you’ll be asked to schedule a one-on-one consultation with one of our top client coaches, who will answer all of your questions and help you determine if this program is a right fit for you.
